TikTok is one of the biggest social media platforms with the most significant following since 2020.TikTok is the go-to social platform for the young generation otherwise known as Gen Z.Most of its users are within the 16-24 age bracket.
The platform is owned by the Chinese Tech Firm ByteDance.
Popular local influencers such as Azziad Nasenya and Cartoon Comedian are making millions from making creative and funny short video clips. You too can monetize your brand and build a living off creating content and converting the audience to customers.
Just like youtube and Instagram content creators have a platform to showcase the goods and services of partnering brands thereby promoting sales and growth of revenue.
TikTok influencers make money through several avenues. Firstly there is brand sponsorship. This form of advertising is known as influencer advertising whereby content creators use the products or experience the services of a certain brand and later on endorse them to their audience. Influence can direct consumer behaviour into taking a certain direction. Promotional activities include unboxing branded gifts, directly promoting the products, skincare routines, and try-on hauls.
Second is the TikTok Creator Fund-To earn from the creator fund you need to have a minimum of 10,000 followers and 100,000 views on your videos. Upon hitting this threshold you will be entitled to 2-4 cents for every 1000 views on videos created.
Creators that have superseded the 100,000 views mark pocket between 200 dollars to 5000 dollars a month.
Thirdly, TikTok content creators make money by promoting their merchandise, businesses, and affiliate marketing links.
Fourth, a popular way content creators make money is by collaborating with musicians after releasing a new song. The trick is to ensure that Tiktok users use the song in their videos to make them go viral.
In addition, TikTok users also make money by selling their accounts once they get to a certain number of views and followers.
A creator picks a certain niche and works towards making the account go viral. With many followers on board, it gets easier to sell to a brand or corporate.