Kenya’s popular media station Citizen Tv has partnered with telecom service provider Airtel to launch a singing reality television series dubbed The Voice of Africa.
The partnership seeks to discover and promote talent in Africa. Airtel Africa is fully operational in 14 African states ie. Kenya and Uganda.
The Voice Africa will be airing in 180 countries. The show is scripted to be both a musical and an entertainment show to thrill viewers.
The Voice Africa will be aired to millions of Africans through Airtel TV, Free To Air channels as well as paid subscriptions.
“We promise our audiences great experiences, a great journey, and a great exposure of talent,” Royal Media Production Director Latifah Ngunjiri
“This is an opportunity for everyone who has a musical dream to have an opportunity to express themselves to be recognized at a global level and also build a career in music,” Prisca Murigo Airtel Kenya's Marketing Director said.
Auditions for the project are already underway and will continue until the 10th of November.
The successful contestant by the end of the program will receive a token of a whopping 12 million.
Contestants will be trained and evaluated by a panel of judges who are yet to be revealed.
How To Apply
1. Record a 60-second video of yourself singing then save it in mp4 format
2.Log onto www.thevoice.africa to fill out the application form and submit the video.
3. Only seven applicants will be selected to represent Kenya in the project.
The virtual auditions will be complemented by live auditions. The show is set to start running in March 2023 ahead of the grand finale that is set to happen later in the year.
“Kenya has such great talent and this is the one season where we as Kenyans can stand up and show it to the continent,” said Airtel Africa Media Lead Danice King’ori.
He added that the program would be the first of its kind in the country.
Previously Airtel Africa has supported projects such as the Zain Africa challenge, MTV Africa Music Awards, and the Airtel Rising stars a football tournament for boys and girls under the age of fifteen.